Born and raised in Long Island, New York, Robert Holley brings a classic formal culinary background combined with a simplistic Country French approach to KNOW Foods' Advisory Board.
After graduating in 1987 Chef Robert joined the brother-and-sister team of Maguy and Gilbert Le Coze at New York’s famous La Bernadin. Under the tutelage of New York Times’ Four Star Gilbert Le Coze, Chef Robert learned the special skills of fish preparation, which he believes is a critical part of his culinary skills.
In his four years at La Bernadin, Holley focused on learning the techniques of a fine French kitchen, and in 1991 the Le Coze’s opened Brasserie Le Coze in Miami, and Robert joined them.
In 2000, Chef Robert was hired by Pano Karatassos to lead the kitchen of the incredibly successful Atlanta Fish Market. Chef Robert won a Silver Medal as captain of the U.S. team in the Culinary Olympics in Germany and has cooked at the prestigious James Beard House in New York.
As a key member of KNOW Foods' Advisory Board, Chef Robert is the principal architect of KNOW Foods product’s unique nutritional “signature”, with a focus on creating new flavor profiles using all natural ingredients and cutting edge culinary techniques.
Executive-Breen-Team-RachelSan Francisco-based food scientist, chef and certified culinary scientist consultant with 18 years of industry experience. In depth experience with shelf stable acidified sauces, salad dressing, peanut butter, yogurt/dairy products, food microbiology, fermentation, and quality/safety plant operations.
Rachel Zemser is a Certified Culinary Scientist, with experience and degrees in both food science and culinary arts. She has a BS in Food Science from the University of Massachusetts, a MS degree in Food Microbiology from the University of Illinois and a culinary arts degree from the New York Restaurant School/Art Institute.
She has been working in the food industry for 18 years in both technical and creative roles and has been widely published in trade journals like Culinology, Food Product Design, Prepared Foods, The World of Food Ingredients and Food Processing.
Specialties: Food Science Consulting, Food Product Development, Commercialization, Culinary Arts, R&D, Food Safety, Menu Ideation, Gold Standard development, Food Writing, Start Up Food Companies, Food Industry Trade Shows, Food Manufacturing, Food Safety, Specifications, Shelf Stability, Water Activity.
Rachel is very involved in the food science and culinary arts community and is a member of both IFT and RCA. She is the regional contact for the RCA and is on their Board of Directors.
Doug Benham is President and Chief Executive Officer of DNB Advisors, LLC, a consulting firm providing services primarily to the restaurant industry.
Benham currently serves on the Board of Directors of three SEC filing companies: American Homes 4 Rent, Bob Evans Farms, Inc. (Chairman of the Board and Executive Chair) and CNL Healthcare Properties II.
He is also a member of the Board of Advisors/Directors of three privately owned companies: Quiznos (Chairman), Border Partners (On the Border Mexican restaurants), and United Pacific Oil. Benham was also a member of the O’Charley’s Inc. board until the company was acquired in 2012, the Sonic Corp. board during the company’s 2009-2014 turnaround, and Lanier Parking Systems, Inc. until the company was acquired in 2014.
From 2004 to 2006, Benham was president and CEO of Arby’s Restaurant Group, Inc., the tenth largest domestic restaurant company comprising 3,500 total restaurants including 1,000, which were company operated. During his tenure at Arby’s, the system enjoyed enhanced sales and operational performance, a superior level of franchisor/franchisee relationships and renewed growth.
Previously, Benham was chief financial officer and a member of the board of directors for the RTM Restaurant Group, the largest franchisee in the Arby’s system and the largest franchisee of any nature in the United States. Benham was instrumental in leading the strategic and financial planning for RTM, and was a strong force behind their community outreach programs. During his tenure, RTM increased the number of restaurants it operated from 212 to 773.
Benham has previously served on the Board of Directors for Boys & Girls Club of Metro Atlanta, Big Brothers and Big Sisters of America, Big Brothers and Big Sisters of Atlanta, Metro Atlanta Chamber of Commerce and Yes! Atlanta.
A certified public accountant, Benham graduated summa cum laude with a bachelor’s degree in accounting from the University of West Florida. He lives in Atlanta with his wife Carey; they are members of the First Presbyterian Church of Atlanta.
Patrick Gallagher is the Vice President of Sales and Marketing at Epi Breads Inc., an Atlanta based purveyor of bread to leading restaurants and retailers throughout the US and Canada. Patrick has twenty-nine years leading profitable growth at: Vitality Foodservice/Nestle, US Foodservice Corporate, The Schwan Food Company and Tribeca Oven/CH Guenther.
Patrick has found consistent success by focusing the strengths of his companies on targeted customer opportunities with national firms interested in developing market share with premium, innovative products.
During his 3.5 year tenure with Tribeca Oven/CH Guenther, an artisan purveyor high end bread, he grew sales in foodservice and retail by 260% while increasing contribution margin. He increased market reach and penetration in the US, Canada and South America.
Over a 10 year span at The Schwan Food Company he excelled in sales leadership roles in their Foodservice, Retail and Home Service business units. Accomplishments include exceeding sales plan $19.3MM by engineering and executing business turnaround in the frozen pie business. EBIT increased by $21.8MM over prior year while plan was exceeded by $8.2MM. Strategies implemented to drive this turn around were reducing operational costs, and enhanced efficiency by decreasing SKU count from 187 to 62. He reduced inventory loss 70% by instituting industry-leading forecasting processes. Customer order fill rates increased to >99% during critical seasonal spikes using an innovative forecast process he developed. Additionally he was responsible for major account sales to all US retailers.
Patrick served as General Manager and founder of Timber Creek Grilling, an innovative start-up venture featuring a unique consumer product for smoking foods directly on a grill. He and his team turned an R&D concept into a functioning business that was on shelf in retail in 12 months. He later sold the business unit to a strategic acquisition group.
While reporting to the President of Foodservice, Patrick served as Global Alliance Leader between Schwan and Rich Products. He fostered a collaboration between the functional leaders of both companies to facilitated increased profit, sales, ROI, and quality by creating opportunities to take advantage of mutual scale, knowledge, benchmarking, and best practices. Accomplishments include identifying 46 alliance opportunities that bolstered strategic goals, fostered growth, accelerated innovation, broke into new markets, and reduced cost. Cost savings of one of the projects realized $3.7M in savings in 2008 by initiating a cost-saving project spanning all product categories.
During his 12 years at Vitality Foodservice/Nestle he directed, organized, and planned short and long-term business for a key division of Vitality’s $500 million corporation. He engineered and implemented an associate distributor initiative that maximized market access and simultaneously reduced expenses by 55%. In the Mid-Atlantic region he instituted sales and marketing programs that corrected a 10-year sales decline, resulting in increased sales by over 400% in 5 years. He hired, trained and mentored two #1 sales representatives in the company.
Patrick received his MBA from St. Cloud State University and his BA from St. Leo University. He was very active in the nationally recognized Schwan’s Senior Executive Development program in 2005 – 2009. Community service awards include Tampa Bay Area Big Brother of the year and Salvation Army person of dedication award.
As a consultant since 1998, Bob Burke provides assistance in bringing natural, organic and specialty products to market across most classes of trade. This includes work in strategic planning, growth strategies, writing sales, marketing and business plans, budgeting, pricing, building distribution, broker selection and management, organizational development, strategic options, financing, branding, trade spending management and assistance around M&A, due diligence and venture strategy groups. He is also the co-author and co-publisher of the Natural Products Field Manual, Seventh Edition, The Sales Manager’s Handbook and Staking out Space on the Supermarket Shelf. Prior to consulting, Bob was with Stonyfield Farm Yogurt for 11 years as Vice President, Sales & Corporate Development and Vice President, Marketing & Sales. He has held marketing positions with Colombo, Inc. and Sperry Top-Sider. He received an MBA from Babson College.
Clients: Have had the privilege of working with and learning from exciting companies such as: Annie’s Homegrown, Oregon Chai, Snyder’s of Hanover, UNFI, No Pudge!, Kraft Foods, Bayer Consumer Care Division, ConAgra, Kellogg’s, General Mills, Stacy’s Pita Chips, Kettle Cuisine, Small Planet Foods, New Hope Natural Media, Bushes Beans, Equal Exchange, Stirrings, Immaculate Baking, Dr. Bronner’s Magic Soaps, Dancing Deer Bakery, The Natural Dentist, Rice Select, EcoFish, PMO Wildwood, S.C. Johnson, Blake’s All Natural Foods, Megafood/BioSan, Mighty Leaf Tea, Lesser Evil Snack Co., Theo Chocolate, The Jane Goodall Institute, Kashi, Project 7, Vermont Butter and Cheese, Yoghund, Bord Bia, American Halal, Orgain, Turtle Island, the W.K. Kellogg Foundation, Bausch + Lomb, Boehringer Ingleheim, Harbar LLC, Rhino Foods, Popcorn Indiana, Stonehouse 27, The ProBar, Hail Merry, Mamma Chia, 479 Popcorn, Heel USA, Nature's Path, Pfizer, E & A Industries, Dave’s Gourmet, Via Sana, Sopexa USA, Mavea, New Zealand Trade & Enterprise, Bob’s Red Mill, New England Natural Bakers, Quantum Health, Jeni’s Splendid Ice Creams, Califia Farms, Salem Baking, Taza Chocolate, Integria and others.
He currently serves as an outside director for EcoFish, American Halal, Orgain, and King Arthur Flour. He serves on the advisory boards of Soapbox Soaps, Smart Flour Foods, Exo, The Chaat Co., and Accel Foods. He is a former director of Stonyfield Farm, Equal Exchange, Stirrings, Wildwood, Nutrabella, FoodState Inc. and the Specialty Food Association. He is on the Selection Committee at Nutrition Capital Network. He is the Co-Chair of the Specialty Food Association’s Natural and Organic Council. He also serves on the Editorial Advisory Board of Nutrition Business Journal. He serves as a Beachheads Advisor with New Zealand Trade & Enterprise. He is also on the board of directors of the Boy’s and Girl’s Club of Lawrence, Massachusetts.
Bob was named one of the "Top 25 Business Builders of the Natural Products Industry for the last 25 years” by Natural Foods Merchandiser Magazine. He was also named an inaugural Senior Fellow at Food Sol, within the Lewis Institute at Babson College.
He has been qualified as an expert witness in federal court on the subject of the sales and marketing of natural, organic and specialty products.
Bob has delivered presentations, seminars and moderated panels at leading trade shows and conferences such as Natural Products Expo East & West, The Specialty Food Association’s Winter and Summer Fancy Food Shows, OTA’s “All Things Organic Trade Show and Conference”, Nutrition Capital Network, International Keynote speaker at Innovest in Auckland, New Zealand, Natural Products Europe in London, Bord Bia in Dublin, Canadian Consulates in Boston and Chicago, Quebec Delegation in Boston, Kosherfest in New York, The Soyfoods Conference, Agrifood Trade Services in Nova Scotia, Saskatoon and Quebec, the CHFA Expo East in Toronto, BevNet Live and BevNet’s FBU in New York and Santa Monica, the Global Access Advisors conference in Melbourne, Australia, the National Health Store Conference in London, New Zealand Trade & Enterprise educational programs throughout New Zealand, and has been a featured trainer and speaker at Management Venture Institute forums. He is also a presenter and panelist at the Stonyfield Entrepreneurial Institute Boot Camp. He authored the NASFT’s White Paper on Trade Promotion. He also runs full day seminars and networking events on “Becoming a more Effective Sales Manager in the Natural and Specialty Channel”, “Financing your Natural and Specialty Products Company” and “Making Your Supply Chain a Business Strength”.
Bob lives in Andover, MA with his wife, Kathy and four children: Conor, Caitlin, Devin and Rory.
Jeff is the Founder of JPG Resources, a consulting firm dedicated to providing solutions to companies and brands in the natural and functional foods industries across a range of business functions.
JPG Resources focus areas are Innovation Strategy and Execution, Product Development, and Operations Management. Since inception, JPG Resources has launched over eighty successful products, and continues to work with companies of all sizes to build strong and innovative businesses.
During his 20 years in the food industry Jeff has worked in a number of areas in Research and Development. He worked on mainline Kellogg brands for nine years, then spent nine years on the Kashi business, where he helped lead the growth and expansion of the Natural Health portfolio including Kashi, Stretch Island, and Bear Naked.
During Jeff’s tenure at Kashi the company grew from $25 million to $750 million in sales.
Jeff has also headed the Research and Development team for Kellogg’s Health and Wellness business, launching Special K2O protein waters and bars, protein shakes, and the All-Bran fiber beverage sticks.
Jeff has spoken at conferences in the US, Canada, and Europe on topics such as “The Future of Health Foods,” “Commercializing Innovation,” and “Innovation in a Troubled Economy.”
Jeff’s experiences have given him direct insight into rapidly moving functional food concepts from blue sky to market shelf, as well as into the creation of brands and products that capture the hearts of consumers, retailers and investors.
James Park is the Chief Executive Officer of Garbanzo Mediterranean Fresh (http://www.eatgarbanzo.com/), the leader in fast casual authentic Mediterranean cuisine. Garbanzo Mediterranean Fresh has over twenty five locations in California, Colorado, Texas, Virginia and Georgia.
James is a savvy marketing and operations executive who is truly passionate about all things "brand." James excels through transformational leadership by "humanizing the intangibles;" developing programs that are meaningful and ultimately “stick”. James is currently on the Board of Advisors for Restaurant Leadership, Hospitality & Technology Magazine, and is on the steering committee for Cornell Hospitality Research Summit programs.
For the past ten years, James served in executive leadership roles (often as head of marketing and operations) for some of the most well-established and fastest growing concepts in the Fast Casual, QSR, and retail environment: Which Wich, 7-Eleven and Charley’s. In one year, during his tenure at 7-Eleven, James was part of a team that successfully opened 4,200 units around the world. In addition, James’ international experience includes substantive contributions in Dubai, Kuwait, Saudi Arabia, South Korea, China, Venezuela and Brazil.
Prior to his restaurant career, James spent years with IBM Global Services designing and implementing advanced Customer Relationship Management tools for Fortune 500 companies. His projects included work for: General Motors, State Farm, Key Bank, Hallmark and Edward Jones.
James is a gifted leader and his professional career evidences his ability to parlay his previous experiences into each new opportunity. James resides in Denver, Colorado with his wife and four children.
For more than 43 years, Jim has served the private sector as a brand and marketing development professional. He directs the building and design of national infrastructures for food and beverage industry clients. Tonkin has successfully created and implemented business and financial strategies for domestic and international players focusing from production to branding, marketing through sales implementation and distribution, to include exit strategy. Tonkin has focused branding initiatives in soft drink, bottled water, functional foods and beverages, and non- carbonated “new age” beverage verticals.
His extensive hands-on expertise has stretched across many sectors including domestic cheeses to natural potato chips; bottled waters for people and pets; and nutraceutical-functional-cosmeceutical enhanced beverages.
Tonkin is a frequent industry speaker often heralded as ‘the beverage expert or guru’ in the functional and nutraceutical beverage segment. Speaking engagements have included serving as keynote speaker at the Australian Beverage Summit- Melbourne Australia, Global Bottled Water Congress-Mexico City, International Dairy Congress- Athens, many presentations at WorldNutra Conferences where he sat as an Advisory Board Member, as well as Nutracon and Natural Products Expos East and West and Healthy Foods Conferences. He leads panels at Focus on the Future Forums and Supplyside East and West for Virgo Publishing.
Bringing his characteristic blunt but heady wit and “take no prisoners” unabashed style of industry spin, Tonkin’s enthusiasm and heartfelt passion for the industry includes commentary on the state of the beverage industry, new trends, new products, innovation and future prognostication.
Kirsten Haglund is an international women’s empowerment speaker, lead anchor at Styrk, the new digital news organization founded by Scott Rasmussen, president of the Kirsten Haglund Foundation, and served as Miss America 2008.
A regular commentator on women’s health, politics, social issues and entertainment, she appears frequently on “Hannity,” "Your World with Neil Cavuto," “Red-Eye,” “Fox & Friends Weekend" & “The Real Story” on Fox News Channel, on Huffington Post LIVE, "Real News" on The Blaze and "Dr. Drew On Call" on HLN.
She has contributed writing pieces for the Huffington Post, the National Eating Disorders Association Journal "Making Connections," has been a featured blogger for 2013 Binge Eating Disorders Association Weight Stigma Awareness Week, as well as established her own blog on BlogHer.com.
During her year with the Miss America Organization, she served as Goodwill Ambassador for the Children’s Miracle Network, appeared as one of SHAPE magazine's "Women Who SHAPE'd the World in 2008," and was a tireless advocate for increased awareness of eating disorders as a public health priority, having overcome a battle with anorexia as a young ballet dancer.
On behalf of this cause, she has made guest speaking appearances at Harvard University, the National Press Club in Washington D.C., and for the United States Congress while lobbying with the Eating Disorders Coalition for Mental Health Parity and the FREED Act.
Kirsten studied musical theatre performance at the University of Cincinnati’s College-Conservatory of Music, and graduated from Emory University with a B.A. in Political Science in May 2013.
William is the chief operating officer (COO) for The Task Force for Global Health and its subsidiary, Global Health Solutions, Inc. In this role, he manages the Integrated Program Services (IPS) unit that provides administrative and operational support to Task Force programs and projects. Bill also serves on the Task Force executive management team; is treasurer for The Task Force Board of Directors; and provides fiduciary responsibility for the organization's operating budget, reserve funds, and donations.
Bill has worked in and led public health programs around the world for more than 30 years. He held senior leadership positions at the program and business services levels of the Centers for Disease Control and Prevention (CDC), including COO, director of the Financial Management Office (FMO), director of the Procurement and Grants Office (PGO), and management officer for multiple programmatic centers. He also oversaw management operations for all of CDC’s overseas offices and programs, spanning more than 50 countries.
Bill’s tenure at CDC was characterized by a focus on improving business processes and customer service, and fostering a culture of collaboration. Among his accomplishments, Bill led Agency-wide restructuring and business process improvement initiatives that resulted in CDC receiving the highest financial performance indicators of any operating division within the U.S. Department of Health and Human Services
Augusto Elias has been passionate about building consumer brands for over 20 years.
For the past 10 years he has been building brands and creating innovative products at one of the world’s largest non-alcoholic beverage makers and marketing powerhouses based in Atlanta, Georgia. Here Augusto has held a variety of roles from being brand lead for some of the world’s most well-known and loved beverage brands, developing category strategy, and lately, working on category and brand product innovation.
Before that, Augusto worked at YUM brands – Pizza Hut where he held a number of roles from product development & design in the US market to marketing and consumer leadership in their Latin America franchised business.
Augusto started off his career in advertising working at Saatchi & Saatchi for some of the most well known companies like P&G and Danone.
Augusto is passionate about healthy eating and wellness. He is an avid cook, loves to eat healthy and nutritious food, and then to burn the calories it off, runs marathons, climbs high mountains, and rides his bike whenever he can.
Graeme Turner is a world renowned Sports Nutritionist, Endurance Coach, Author and Athlete. Rather than traditional techniques he focusses on the hormone and metabolic impacts of training and nutrition both for his clients around the world and in his own training.
Graeme is a regular writer for numerous magazines around the world and is the author of Perpetual Motion Running as well as the forth coming Sub 10 in Sub 10 based on completing a fast Ironman triathlon utilizing minimal training volume. He works with a wide range of people – not just athletes but also people looking to lead a healthier life style whether through weight or metabolic management.
Graeme takes a holistic approach to nutrition looking at all aspects – the impact food has on blood sugar, has on inflammation and has on hormones. For these reasons, whilst not paleo, he excludes wheat and soy based products from his nutrition plans which is why products such as Breen are a core part of his nutrition strategies.
Graeme chose to walk away from a highly successful Information Technology (IT) career to focus on his real passion in helping people achieve their fitness and lifestyle goals. He still, however, uses the same analytic techniques in his research into health and fitness.
Michael Fishoff joined Wilton Brands as Chief Financial Officer in August 2013.
From 2010 to 2012, Mr. Fishoff was Chief Operating Officer for StriVectin in New York, a private equity owned OTC Skincare Company. As Chief Operating Officer, he was responsible for Finance, Operations, Information Technology and HR.
From 2002 to 2008, Mr. Fishoff was Executive Vice President Chief Financial Officer for Coty Inc. in New York, a $4B privately held global manufacturer and marketer of perfumes, cosmetics and skin care.
Prior to Coty, Mr. Fishoff spent over 25 years with Bristol-Myers Squibb, from 1976 to 2002. At Bristol-Myers Squibb, he held positions of increasing responsibility including Vice President Finance and Information Management for Clairol, VP Controller – Beauty Care Group, Asst. Controller and Financial Analysis for the Bristol-Myers corporate as well as the Clairol division. He also served as Vice President Controller for the Aspen Labs division of Bristol-Myers Squibb.
Mr. Fishoff earned a BA from City College New York and an MBA from Baruch College City University, New York.
Roy Dudley has been involved in marketing and business development for more than 30 years.
Roy has engaged with numerous high technology clients to package, position and promote virtually every aspect of Hardware, Software and Business Services with a particularly strong portfolio of work in the B2B, B2C and the development of self-sufficient internal marketing organizations.
Roy has strong experience in budget oversight, “spend management” and vendor control for high profile creative and multimedia projects in packaging, positioning, branding and promotion, including a very strong portfolio of work in channel enablement and demand creation across the entire sales cycle.
Clients have included the Who’s Who of Fortune-class companies including SAP, Sun Microsystems, Cisco Systems, Hewlett Packard, AT&T, Pacific Bell Telephone, Siebel Systems, Deloitte, PeopleSoft and Baan Worldwide Corporation.
Over the past 30 years he has deployed 100+ Marketing, Business Development and Sales Delivery project implementations as an independent consultant (CEO - R.M. Dudley Corporation).
Roy is a recognized author and speaker on the topic of technology-enabled business development and new business processes.
Creatively combining the dynamics of marketing communications and regulatory affairs -- seasoned with a passion for cultural food ways -- Lauren specializes in strategies to effectively deliver accurate nutrition messages for industry, media and public health through food labeling advisory and nutrient analyses services, freelance writing and ethnic dietary practices insights. Whether it’s technical food science details, government regulations, trends evaluation, campaign planning or targeting consumer, trade or professional audiences, she manages issues “where food policy, marketing trends and public health meet, intersect … or collide”.
While interfacing with brand managers, food law attorneys, product developers, graphic and packaging designers, brokers, distributors, quality assurance and manufacturing managers she’s managed labeling for hundreds of FDA and USDA amenable foods including novel ingredient and category entries and health conscious items requiring preliminary government liaison that established industry-wide guidance. Her qualifications and skillset enable integrating how required disclosure, optional claims and associated promotion influence product development and successful marketing efforts. She owns Linked-In's largest food labeling group, has by-lined cover features in leading trade publications with contributing editor masthead status and been interviewed by national and local media.
Elected 2009-10 Chair of the Nutrition Entrepreneurs Practice Group of the Academy of Nutrition and Dietetics she’s also an Outstanding Entrepreneur Award recipient and member of Les Dames D’Escoffier. A Registered Dietitian also Licensed in the State of Pennsylvania, Lauren has AND’s Certificate of Training in Restaurant Menu Labeling, a Master of Science in Nutrition Communications from Boston University and a Bachelor of Science in Medical Dietetics from Howard University.
Lisa Grudzielanek (MS, RDN, CD, CDE) is a prominent and skillful registered dietitian and certified diabetes educator, with extensive expertise in health empowerment, grain-free living and weight management.
She is the founder of Your Tasty Life, a wellness business based in Milwaukee, Wisconsin. In addition, Lisa is the dietitian for Real Milwaukee, a top-rated southeast Wisconsin television talk show. Since 2011, her entertaining and insightful messages have been a hit with producers and viewers.
“Lisa G.”, as she is known to her colleagues and clients, is a frequently sought-after speaker. She has translated her passion for healthy living into practical sound bites and solutions to a variety of audiences, for over 15 years.
For more than a decade, she was a well-respected dietitian for a large healthcare organization. Among her many responsibilities, she developed and integrated comprehensive, multi-disciplinary, effective weight management and diabetes programs. To her frustration the use of innovative and integrative nutritional strategies to improve chronic diseases were dismissed. She became acutely aware nutritional approaches such as wheat and/or grain elimination, as well as lower carbohydrate methods, were not welcomed.
In 2013, Lisa became the “go to” nutritionist for highly acclaimed cardiologist Dr. William Davis, author of the New York Times Best Seller, Wheat Belly. She is the former nutrition program director for Wheat Belly Lifestyle Institute. In addition, Lisa is a nutrition specialist for a web-based program, co-founded by Dr. Davis, designed to help participants achieve ideal health.
Lisa earned a Bachelor of Science in Dietetics from Mount Mary University and a Master of Science in Human Nutrition from the University of Bridgeport.
Eric the Trainer (Eric Fleishman) is a Hollywood physique expert with nearly 25 years of experience in physical transformation. He has worked with top actors, MMA fighters, world class athletes and musical performers.
His techniques are regularly featured in TRAIN magazine, "Muscle and Fitness" magazine, where he sits on their advisory board, and on Bodybuilding.com.
Eric has been part of the Gold’s Gym fitness institute for the past four years where he serves as an expert and global spokesperson for the organization. He recently hosted "Celebrity Sweat" a fitness and lifestyle show nationally broadcast on Spike TV and on Delta Air Lines.
Eric spent five years working as a personal trainer (certified through ACE and TSI) in Manhattan. It was here that he began to develop a gender specific workout regimen that would eventually become the Sleeping Beauty and Sleeping Giant programs. It was also here that Eric pinpointed the science of change through three major components: diet, exercise, and sleep.
In 1996 Eric moved to Los Angeles. Upon his arrival, Eric set out to find and learn from the greatest bodybuilders of all time. He located former "Vince's Gym" trainers who had helped Arnold shape his legendary physique. He studied with Nick Kane, Frank Zane (Mr. Olympia), and Don Howorth, the “Duke of Deltoids,” who's massive shoulders helped him win the Mr. America title in 1967. Eric's drive to be the best personal trainer on the planet became legendary and his services in demand. His methods have been utilized by Hollywood’s top celebrities and UFC fighters both in front of and behind the camera. He has appeared in major magazines and television programs, spreading the word on his unique health and fitness methods. Eric has been an instrumental part of some of the highest profile fitness stories of the past decade including Big Time Rush, Ethan Suplee, Kirstie Alley, Michelle Branch, Big John McCarthy and Rachel Crow.
Eric is heavily involved with Muscle Beach in Venice, California and trains members of the United States Sumo team. He hosted a show, "New Year, New You" for Warner Brother’s WB.com. He has taught at the Los Angeles Sheriff's Academy for the past eight years, and has also worked with the LAPD, CHP, and SWAT teams. As his fortieth birthday approached, Eric wanted to do something special for the occasion. Eric decided that in the spirit of his hero, Jack LaLanne, 40,000 pushups for his favorite charities would be a great way to start. Eric lives in Los Angeles with his family.
Lin Mac Master is an accomplished marketing and revenue leader with extensive expertise in sales, brand development, product lifecycle strategy, brand innovation and customer experience strategies. As a leading voice in both the for-profit and nonprofit sectors, Lin has helped numerous organizations navigate through major revitalization initiatives and has delivered strategies and programs to better position them for growth.
Lin specializes in healthcare and longevity and has lead marketing for several global corporations including AARP, Group Health Cooperative, Optum/United Healthcare, and the American Cancer Society. She currently consults with nonprofits and corporations to help build strategies to drive corporate social responsibility and corporate partnerships, increasing ROI for corporate dollars invested. Current clients include: The Entertainment Industry Foundation, (Stand Up to Cancer and Think It Up), Optum, and Stanford Center on Longevity.
Most recently as Chief Revenue Marketing and Communications Officer at The American Cancer Society, Lin was responsible for designing, leading and integrating a newly-formed revenue organization that brought together marketing and sales for the first time in the organization’s history. She innovated a broad portfolio of income-generating techniques, products, channels and approaches and was responsible for generating income from the mass market, high net worth/wealthy individuals and major corporations. Simultaneous to transforming marketing at the American Cancer Society, Lin also streamlined the organization to deliver more profitable growth.
Lin previously led the development and delivery of integrated marketing at AARP, a $1.2 Billion, 40 million member not-for-profit focusing on the needs of Americans 50 and over, Optum Health, a $30B health and wellness subsidiary of UnitedHealth Group, and Group Health, a Seattle-based health plan and delivery system. Her core responsibilities at both of these organizations included developing the vision and strategy to acquire and engage patients in long term healthy behaviors.
Today, as a consulting leader, Lin is working to help organizations drive business and revenue growth, including:
George T. Mouzon is the Chief Technical Officer at Total Quality Integration Group, a New Jersey based consulting firm with a mission to “Transform the quality, wholesomeness, and food safety of the food industry supply chain”. George has more than 35+ years of wide ranging experience in leading Quality organizations at: Standard Brands, Nabisco, Kraft, Wrigley, and Menu Foods, and Tribeca Oven/CH Guenther.
George has demonstrated consistent success in the development and implementation of quality systems across a vast span of products and process technologies in the food industry such as: Baking, Confectionery, Sauces &Condiments, Cereals, Fat/Oils, Thermal Processing, Acidified Foods, Aseptic Processing, Pet Foods/Snacks Desserts, Nuts, Salted Snacks and Gum. His background includes the strategic development and execution of diverse systems as: Supplier Quality/Vendor, GFSI Compliance (SQF &BRC), Non-GMO Processing, Organic Processing, Quality Management Systems, Lean Six Sigma, Kaizen, SPC, TPM, Sanitation/Sanitary Design, Continuous Improvement, Risk Assessment/Root Cause Analysis, Quality Auditing, New Venture Quality Assessment Process, and Quality Integration Process.
As Director of Quality for Tribeca Oven/CH Guenther he led the strategic focus on Quality Integration that achieved 20% reduction in customer complaints, SQF certification with sustained improvement, 20% reduction of product holds each year, 50% improvement Sanitation rating. This was accomplished as the business was growing more than 20% each of the five years of George’s tenure.
While at Wrigley George managed the overall integration of the quality processes for the $1,500,000,000 Kraft Confections acquisition. He developed the quality strategies for new confectionery business; managed the critical linkages between supply chain, global quality, external manufacturing, research and development, and engineering that resulted in the smooth transition of products and process expertise for continued production; collaborated with consumer services to build consumer insight and enhance the consumer data-utilization processes; and managed quality aspects of new product initiatives and product/plant transfers. George also directed the quality initiatives for $44,700,000 in new products initiatives, including management of first branded chocolate product and developed the qualification model for the Wrigley New Product Verification process.
Success at Kraft Foods included the following: Directed all of the aspects of quality for Kraft Foods $600,000,000 confectionery business unit, Developed quality strategies for business unit integration, products, and packages, led strategic focus to drive quality into business as a demand-generating business process, established the measures and targets for Division Quality key performance indicators.
During George’s tenure at Nabisco he directed the quality and project management support for Grocery Division including: $130,000,000 pet snacks; $200,000,000 hot cereal; and $400,000,000 specialty products such as desserts, condiments, thermal and acidified process foods.
George is an innovative extensively qualified Quality professional with a strong background in strategic development and organizational/process dynamics. George’s vast experience coupled with his key certifications which include but not limited to the following: SQF, HACCP/Food Safety, Certified Quality Control Sanitarian, Quality Auditing, Thermal Processing/Acidified Foods/Aseptic Packaging, Kaizen, TQM, Statistical Process Control, and Registered Professional Sanitarian has given him a profound insight into the ever changing dynamic of quality, food safety, and wholesomeness of food industry supply chain.
Marci Freedman co-founded No.14 in February 2012 after realizing that there was demand in the marketplace for early and established growth companies seeking lifestyle marketing and strategic brand advisement. No.14 helps create a unique awareness and sizzle through strategic alliances, celebrity partnerships and new business development opportunities. No.14 is a destination for consumer brands interested executing a talent strategy. Before starting No.14, Freedman was the Executive Vice President at Revolate Holdings, where similarly she developed celebrity, athlete and strategic alliances for the investment portfolio.
Freedman came to Revolate Holdings from Glacéau, where she was one of the first marketing employees. She spent eight years developing, executing and implementing national programs. She helped to define and build the vitaminwater and smart water brands from the ground up. Freedman was responsible for generating awareness among the brands through the development of a highly successful national sampling initiative. She also developed the brands celebrity and athlete partnerships which included hip-hop artist 50 Cent, Alicia Keys, New England Patriots Quarterback Tom Brady and NASCAR drivers Carl Edwards, Kasey Kahne and Juan Pablo Montoya. These initiatives enhanced and heightened the brand which led to the multi-billion dollar buyout by The Coca-Cola Company. Following the Coke acquisition, Marci also worked on Glacéau’s activation at the Vancouver 2010 Olympic Games. Prior to joining Glacéau, Marci worked in the entertainment group at Reebok International.
Marci currently sits on the advisory boards of Playvuu, Eat Pops, Prosper Brands and Know Foods. She is one of the mentors for AccelFoods, which is an early stage investment platform in the food and beverage space. And most recently has become a strategic advisor to The Nantucket Project.
W. Scott Creasman is a partner in the Atlanta law firm of Taylor, English & Duma LLP, where he co-chairs the Firm’s Intellectual Property practice group, and also serves as Hiring Partner and Firm Sommelier. He is a 1987 graduate of Yale University and obtained his law degree from the Duke University School of Law in 1990. Prior to joining Taylor English, Mr. Creasman was a partner at the Powell Goldstein firm.
Mr. Creasman handles intellectual property and technology litigation, and business matters involving patents, copyrights, trademarks, trade dress, trade secrets, domain names, and false advertising. A significant portion of his practice involves the prosecution of trademarks and copyrights. His practice also includes intellectual property and technology matters in the food and beverage industry, education, entertainment and sports industries, including the representation of two professional baseball teams, documentary film clearance, television production houses and networks, and book publishing.
Mr. Creasman has been interviewed by a variety of media outlets on intellectual property and technology issues, including CNBC, The Washington Post, the Toronto Star, The Wall Street Journal, the ABA Journal, Bloomberg News, the Atlanta Business Chronicle and Business Insurance Magazine. Mr. Creasman has served as an adjunct instructor on “Legal Issues in Technology Transfer” at the Georgia Institute of Technology School of Management. He routinely presents at continuing legal education seminars on behalf of numerous organizations, including the American Bar Association Section on Intellectual Property Law, the State Bar of Georgia Intellectual Property Section, the Atlanta Bar Association Intellectual Property Section, the National Business Institute, Law Seminars International, the Institute of Continuing Legal Education in Georgia, and Lorman Education Services.
He is actively involved in numerous industry groups, including the International Trademark Association (Legislative Affairs Committee), Lawyers Club of Atlanta (Executive Committee, 2004-2013; President, 2012; Director of Wine & Spirits 2013–present), and the State Bar of Georgia, Intellectual Property (Trademark Committee), Litigation, and Technology Sections.
Scott is a long standing member of the Organizing Committee for the High Museum of Art Wine Auction and has chaired the Trade Tasting for the Auction since 2007. He currently serves on the Counseil of the Atlanta Chapter of the Commanderie du Bordeaux, Atlanta Chapter.
He has been married to Paige Prater Creasman since 1998. They have two sons, Max and George, and two West Highland terriers.
Paul Flett has 30 years of experience in Media, Licensing, Consumer Marketing and Sales based in the USA and in Europe. During his career, he has generated billions of dollars in retail sales around the world for his employers and clients. Paul is currently President and Founder of Sinclair Global Corporation, a brand and licensing consultancy based in Los Angeles. Paul is also Co- Founder and Principal at PROMINENT Brand+Talent- a brand accelerator and celebrity management firm. Paul works at the intersection of fashion, lifestyle, fitness, food and celebrity and is expert at connecting ideas to talent and to revenue streams. Current clients include Madonna’s Hardcandy Fitness brand, Sammy Hagar’s Sammy’s Island and Cabo Wabo brands, artist Hunt Slonem, Sugar Ray Leonard and the estates of Dean Martin and Bruce Lee.
Until April 2015, Paul was employed as Licensing and Brand Management Agent at United Talent Agency, one of the premier talent agencies worldwide. Paul managed licensing activities for celebrities such as Gwen Stefani, Josie Maran, Frank Sinatra, Elizabeth Taylor, Bruce Lee and many emerging ‘online influencer’ celebrities with strong social media followings. Paul has expertise in scaling businesses internationally and domestically and has taken UTA represented brands into many new markets.
Prior to joining UTA, Paul held the position of Senior Vice President, Global Licensing for Skechers USA Inc. where he had responsibility for licensing the Skechers brand to third parties on a worldwide basis. During his three and a half year tenure there, Paul expanded the licensee base from 5 to 58 licensees, established a global agent network and executed a major strategic alliance with Li & Fung, the world’s largest sourcing company to design and market a full line of fitness/fashion apparel around Skechers’ successful fitness marks; GoRun and GoWalk.
Formerly, Paul was at MGM Studios and led the Worldwide Consumer Products business as Senior Vice President- Worldwide Marketing and Promotions. Paul oversaw property acquisitions, property development, licensing and merchandising activities for all MGM and third party properties. This includes: the Pink Panther franchise; television sci-fi hits Stargate SG-1 and the new spin-off series Stargate Atlantis and Stargate Universe; blockbuster films like James Bond, Highlander, Fame!, Legally Blonde and Rocky and a plethora of other film/television programs from MGM’s extensive 4,100 plus-title library.
Prior to joining MGM, Paul Flett held increasingly senior positions at Warner Bros. Consumer Products, Munchkin Inc, Sega Europe, Mattel, L’Oréal and Nestlé, As Vice President – Sales and Business Development at Warner Bros. Consumer Products International, Paul oversaw a team of 160 sales executives around the globe managing consumer products businesses generating in excess of $3.0bn annually. Paul was instrumental in developing licensing strategies and closing strategically important deals for famous franchises such as Harry Potter, Batman, Superman and The Looney Tunes.
Paul began his career at Nestlé UK within the frozen food division - Findus. He worked on the launch of Lean Cuisine in the UK and quickly rose to the position of Brand Manager, Frozen Fish Products.
Paul graduated with a joint honors degree in Marketing with French from the University of Lancaster in the UK and spent a full year internship working at Management Marketing et Systèmes (M2S), a boutique qualitative market research agency in Paris.
Paul is married with 5 children and lives in Los Angeles.
Michael Kalanty has more than twenty years of baking and cooking experience.
Michael is the author of the “How To Bake Bread” series of books, each of which has gained cult status among professional culinary schools and avid home bakers.
The first volume, “The Five Families of Bread®” won the Gourmand Award at the Paris Cookbook Fair in 2010 for “Best Bread Book in the World”.
His latest book, “Modern Breads/Wild Yeast”, investigates Wild Yeast Starter cultures and the growing trend of slow-fermented breads crafted by hip bakers across the country.
Michael has taught professional baking to hundreds of successful students and authored curriculums for culinary schools around the world for over twenty years. Currently, Michael teaches at the International Culinary School at the Art Institute of California-San Francisco. Michael is also the director of education for the California Culinary Academy.
Michael is certified as an Executive Pasty Chef, Culinary Educator, and Master Taster. He pursued post-graduate studies in curriculum planning at University San Francisco.
Michael owns the copyright on “The Aroma & Flavor Chart for Bread”. This sensory tool is used to facilitate the product innovation process for food manufacturing companies specializing in baked goods.
Michael has advised the R&D process for companies whose products are found on grocery store shelves, in bakery franchises and in quick service restaurant chains.
Stephen Galinski is a Supply Chain Professional with over 28 years’ experience in the food and consumer products categories. Stephen has worked for small startup organizations (FIJI Water, Atkins Nutritionals and Amplify Snack Brands/SkinnyPop Popcorn) in addition to large organizations (Danone, Novartis and CSM Baking Products). In every organization, he has provided the leadership and hands-on approach to develop the necessary processes, procedures, systems, KPI’s, vendor relationships and costs savings initiatives that increased service and drove results to the bottomline.
In 2014, Stephen joined Amplify Snack Brands Executive Team as VP of Supply Chain and within 14 months was promoted to SVP. During his tenure at Amplify Snack Brands, Stephen led the Supply Chain organization through multiple acquisitions and system implementations. He also significantly reduced working capital in addition to renegotiating Raw Material contracts. Besides Stephen’s expertise in planning and procurement, Stephen has broad knowledge of Vendor Management where he managed all contracts and performance for Amplify’s 6 co-manufacturers and licensing agreements.
Earlier in Stephen’s career, he obtained Supply Chains best practice principles from the companies of Danone and Novartis. Working his way up through the organizations, Stephen learned from the ground up how to manage Warehouses, Customer Service Departments, Transportation Networks, Demand Planning and Supply Planning processes and systems. During his career, Stephen has successfully integrated 6 different acquisitions over 3 different companies from an organizational, system and process standpoint.
Taking the knowledge of big companies, Stephen applied important Supply Chain principles to help small companies succeed. While at FIJI Water, Stephen developed the strategy and implemented the business infrastructure for the fastest growing bottled water company in the United States. He opened and managed all 3 PL Warehousing, Transportation, Customer Service and Systems that serviced the United States and Canada. Then, Stephen again utilized the best practices learned at larger organizations and applied these to another small company, Atkins Nutritionals. While managing all aspects of the Supply Chain, Stephen focused on managing multiple co-manufacturers to reduce costs while increasing service levels.
Stephen earned his Bachelor of Science from Penn State University with a major in Business Logistics.
Jackie Wicks, a nationally recognized healthy lifestyle expert, co-founded PEERtrainer in 2005 with the objective of helping people put their health, fitness and weight loss efforts into action.
Ms. Wicks pioneered structured online health support for consumers and through PEERtrainer, she has developed online strategy and new lines of business for the high dollar health consumer for 18 years that have generated millions in revenues for the top brands in the health and fitness industry. She serves as an expert in defining, developing and creating online engagement technology for some of the most notable brands in the industry, including the South Beach Diet and LIFE TIME Fitness, the billion-dollar health club conglomerate.
PEERtrainer is one of the biggest weight loss labs on the internet with over 300,000 members and 70,000,000 unique visitors (since inception) with 17,000,000 unique visitors in the last year. PEERtrainer has been featured on Good Morning America, New York Times, Good Day New York and has received industry recognition from some of the top health experts in including Dr. Oz, Dr. Joel Fuhrman, Dr. Sara Gottfried and hundreds of other pundits for accomplishing compliance and behavioral change in preventive health. US NEWS and World Report named PEERtrainer one of the top 3 online platforms for weight loss support alongside Weight Watchers and Jenny Craig.
Ms. Wicks formerly worked at Plexient LLP, the Venture Capital arm of Compass Partners, an international merchant banking partnership distinguished by successful execution of cross-border transactions. She has been a successful entrepreneur in the tech/.com industry since 1998 and began her career at Faith Popcorn's Brain Reserve, a consumer brand marketing consultancy where she helped reposition products for Nabisco and HP.
Ms. Wicks has been featured in hundreds of media outlets including PEOPLE, New York Times, ABC news and strongly influences the industry.
Dr. John M. Kennedy, co-author of The 15 Minute Heart Cure: The Natural Way to Release Stress and Heal Your Heart in Just Minutes a Day, works as the Director of Preventive Cardiology and Wellness, Marina Del Rey Hospital, Marina Del Rey, California. He is on the Board of Directors for the American Heart Association and speaks regularly on their behalf. His special interest, which is highlighted in his book, is stress and how it adversely affects our delicate cardiovascular system.
He lectures regularly on the subject and has helped companies educate employees on how to manage stress in the workplace. In addition, Dr. Kennedy emphasizes that heart disease remains the number one killer in America despite advances in technology. He emphasizes that heart disease affects many of us and starts early with early signs seen in our children. Recognizing the growing prevalence of the disease which has been shown to start at a young age, Dr. Kennedy also lectures to children about the importance of diet, exercise and stress management in his lecture entitled, Big Mind, Brave Heart, Bright Future.
Working as an invasive cardiologist, he has seen countless examples of how stress can harm our delicate cardiovascular system. Examples include the trial attorney who suffers a massive heart attack on the day of his important court trial, the school teacher who on back-to-school night develops congestive heart failure while talking with disgruntled parents, and the plumber who develops a rapid arrhythmia when dealing with angry clients. Common experiences such as these led to his fascination in the mind-heart-brain connection and inspired him to write this book which is based on a simple premise—If stress is bad for our heart, then relaxation must be good.
In his quest to understand this relationship between the heart and brain Dr. Kennedy has uncovered a large volume of research that is timely and relevant to today’s stressful and fast-paced world we live in, and has designed an accessible, easy-to-learn stress- management tool that will help you to combat stress and ultimately protect your heart.
Dr. Judy Warden, Chief Executive Officer, of Blue Ribbon Schools of Excellence, LLC. is a nationally recognized expert in education policy and school improvement. In her current role, Dr. Warden has tripled the organization's recognition, capacity, and revenue creating a robust, innovative and high performing organization.
As CEO, Dr. Warden continues to convene Blue Ribbon schools and focuses on showcasing the best practices in education from the nation's best schools. She serves as a leader in developing and sustaining meaningful school improvement strategies including brain-based teaching and learning practices. Under her tenure, Blue Ribbon Schools of Excellence emphasizes respect for the whole student, with an emphasis on supporting healthy and learning-focused brains in a healthy, safe environment.
Dr. Warden continues her tireless efforts to expand and deepen the quality of leadership, positive culture and focus on excellent education for all students. She leads school improvement assessments, conducts professional development sessions and delivers keynotes at conferences and workshops across the United States.
Dr. Warden served as a senior appointee of former President Bill Clinton and was a key voice on educational policy at the US Department of Education. She advised and represented both the Secretary of Education and the President of the United States on the national education agenda. Before this appointment Dr. Warden served as Tennessee Senator Al Gore’s statewide education policy advisor.In prior positions, Dr. Warden served as a top education administrator and advisor at Nova Southeastern University, where she earned Ed.D in Organizational Leadership and Higher Education. Dr. Warden’s research focused on online education, technology integration, and modern learning methodologies.
Paul Valder is the President & CEO of the Allergen Control Group (ACG), which works exclusively with Beyond Celiac in the USA and the Canadian Celiac Association to market the only science based preventative gluten-free manufacturing standard, founded on globally recognized food safety management principles.
The business model for ACG’s globally applicable Gluten-Free Certification Program (GFCP) uses third-party food auditors, employed under a licensed ISO 17065 & ISO 17021-1 certifying body, who are trained to verify the gluten management system in those food manufacturing facilities producing gluten-free products.
Paul is also the founder and CEO of Toronto based Paul Valder Consulting, Inc. (PVC). Since 2007 PVC continues to provide independent "first-in-class” risk-based consulting and professional support services to industry and is fully equipped to strategically help food and related organizations throughout the value-chain meet increasing customer, regulatory and consumer requirements; when it comes to globally recognized food safety and quality management systems or standards, in health, safety, security, environment and sustainability.
Steve has been developing definitive strategies and executing solutions for more than 30 years.
Based on his original business model conceived in 2011, Steve was responsible for creating and leading the Digistrive cloud-based eCommerce innovation outsourcing business from inception to acquisition by Deem, Inc. (deem.com – large global software provider) in July 2014.
Digistrive pioneered a unique and differentiated e-commerce business. Digistrive partnered closely with large national associations and service organizations that enjoy loyal and affluent members, to provide a Partner-branded, turnkey, digital marketing and e-commerce solution. The Digistrive platform enabled Digistrive Partners to use e-commerce and analytics to improve revenue, brand awareness, loyalty and relevancy to its members.
Digistrive was named the AAA Motor Clubs’ “Innovation Partner of the Year” in 2013 versus twenty two national partners.
Prior to founding Digistrive, Steve was the Vice President of Global Strategic Alliances at HUGHES Telematics, a public company specializing in automotive telematics solutions, which was acquired by Verizon Communications in 2012. In this role, Steve secured strategic agreements with ecosystem partners such as AT&T, Oracle, Foxconn, Rogers, AAA and General Electric. Previous to HUGHES, Steve was at SAP, Deloitte & PricewaterhouseCoopers.